SolePlay ATL, an independent sneaker boutique rooted in Atlanta culture, launched new women’s-focused initiatives to expand visibility and inclusion within sneaker culture. As Lead Consultant, I developed campaign concepts, trend reports, seasonal lookbook, and assortment strategies for women’s apparel — including ConvHersations, a community activation that brought together 50 women for open dialogue and early access to an exclusive Jordan release.
To build on the momentum, I conceptualized and provided the framework for SolePlay Her, a dedicated Instagram channel for women in sneaker culture that continues to serve as a hub for product launches, community storytelling, and event highlights.
