Overview Designed a visual buyer guide for Sole Play, focused on presenting apparel and styling in a cohesive, editorial format that aligns with a lifestyle-driven brand aesthetic.
Objective Create a structured, visually engaging buyer guide that showcases products while maintaining a consistent brand narrative across layouts.
Approach
Developed layout compositions to highlight apparel, styling, and visual storytelling
Applied typography, spacing, and hierarchy to create a clean, editorial feel
Selected and arranged imagery to support a cohesive visual direction
Ensured consistency across spreads while allowing for variation in pacing and flow
Prepared files for digital and/or print presentation
Outcome Delivered a polished buyer guide that presents products in a cohesive, brand-aligned format, demonstrating the ability to combine layout design with visual storytelling.
