As Art Director and Visual Designer, I developed the visual identity and launch materials for Gré, a contemporary lifestyle brand existing in the grey area where high fashion meets the street. The brand merges precision with ease, refinement with edge, and timeless design with modern attitude—crafted for those who define style on their own terms.
I led the creation of woven and leather labels, designed branded event assets including tablecloths and mirrors, and produced key launch products such as boxy crop tops, duffle bags, and the hero piece—a luxe chunky beanie showcased at the vendor soft launch. Through cohesive visual storytelling and tactile brand presentation, the rollout introduced Gré as a bold yet effortless expression of modern style.
