As part of SolePlay ATL’s consulting and marketing initiatives, I partnered with in-store teams, brand partners, and vendors to strengthen the boutique’s community presence and highlight its growing connection to major footwear brands. My work centered on curating authentic experiences that connected Atlanta’s sneaker community through storytelling, design, and event activation.
Producing promotional collateral that celebrated sneaker heritage while engaging local consumers through in-store visuals and digital storytelling. I created apparel for Air Max Day 2019, I organized experiential events — from women’s raffles and game nights to virtual activations during COVID-19 — that fostered lasting relationships between the brand and its community. These collective efforts helped position SolePlay as a trusted voice within Atlanta’s evolving sneaker culture.
